» Synesthesia and Cross-Modality in Contemporary Audiovisuals
“In the age of ubiquitous digital media, synesthesia is everywhere. In human, neurological form, it is rare: for perhaps three in a hundred people, a stimulus in one sensory modality automatically induces a sensation in another. Auditory-to-visual synesthesia, or “colored hearing” is much rarer still. Yet now this phenomenon is realised, apparently, inside every digital music player, on VJ screens in every club, in robot lightshows. On these screens sound is transformed into visual pattern and form instantly and automatically; an exotic perceptual phenomenon becomes a technically mediated commonplace.”
